We worked on unifying what were then separate sites: Costa Rica, El Salvador, and Guatemala.

To achieve this, we created a single Design System for a Content Management System (CMS), that allows them to now manage all three countries’ content quickly and easily. During this process, we made sure the look and feel of this new website and the app they had already begun to build were aligned.

The Challenge

Part of our job was guiding multiple stakeholders in participating in every decision we made. Our design proposal included a complete re-branding which we built upon the re-branding they already had.

In order to be able to do so, we had to firstly gain a full understanding of their core product. An excellent relationship based on solid communication with the client was essential for us to effectively communicate the company’s values through this new design.