Los Grobo

Project summary

Los Grobo is a company leader of the agribusiness transformation in Latin America, offering solutions to agricultural producers. We teamed up with them to design a new platform based on data to improve their client’s decision making process.

We started by understanding

The challenge was to identify the main pain points in the communication between Commercial and Producer in order to improve it and transfer it to the digital level.

Moreover, it was an application that contained account statements, weather information, data on the size of the land, management of the stock of inputs, tools for market evaluation and a private community for Los Grobo’s partners. This implied carrying out a very broad Benchmark.


2 Product Designers1 Project Manager


5 months


Product Discovery, Benchmarking report, UX Architecture, Design System, Prototype.


PWA, App mobile, Design System

Applied methodologies

Competitive benchmarking, User and Product Discovery, User interviews, Usability testing, Low-fi prototyping, High-fi prototyping.